You don't care whether or not your sewer rates go up. You don't care whether or not your water rates increase. You don't care whether the potholes on your street are filled. You don't care whether the clogged ditches near your home are cleared. You don't care what you pay for garbage pickup (the more the better). You really don't care whether a police officer, sheriff's deputy, firetruck or ambulance arrives quickly once you dial 911.
We guess that people don't care about these things because they don't get involved in the election process that puts people in office who can address those thing...